The direction of rotation can be controlled as shown in Fig.2. When switch S1 is in position A, coil L1 of the motor receives the current directly, whereas coil L2 receives the current with a phase shift due to capacitor C. So the rotor rotates in clockwise direction. When switch S1 is in position B, the reverse happens and the rotor rotates in anti-clockwise direction. Thus switch S1 can change the rotation direction.
If it does not show a reading it means the heating element is faulty. A professional make use of the ohmmeter to read across both terminals once more and the earth terminal on the element. Here however, a positive reading means a faulty heating element while a negative reading mean no fault with the heating element. This is not a job for the average person. If you are not well versed with electronics don't even consider experimenting.